2026 Golden Gavel Awards Nominations

"This Christmas, even Santa needed a lawyer." This holiday video campaign brings Kenny Habetz Injury Law's superhero brand to life in a story-driven spot: Santa takes a fall on Christmas Eve, and Kenny arrives just in time to save the sleigh. Built as a paid digital ad, the video pairs a playful, family-friendly narrative with a clear brand message about justice, kindness, and protecting Louisiana, even on Christmas night. The recognizable "GO KENNY" identity and a direct call to action (855-GO-KENNY, open 24/7) turn a seasonal greeting into a memorable, shareable piece that builds goodwill and brand recall across the firm's digital audience.

These two paid social campaigns show the range of the "GO KENNY" brand on Facebook and Instagram. The Christmas Video Campaign ran as a paid holiday story ad, delivering a warm, superhero-themed message to Louisiana audiences during the season. The Super Summer Cookie Giveaway, a community collaboration with Lafayette's own Caroline's Cookies, ran as a local brand awareness campaign: the first 25 people each day from July 14–19 got a free Ooey Gooey Superhero Cookie. By pairing a beloved local business with the firm's superhero identity, the campaign drove real foot traffic and built community goodwill, turning paid social reach into face-to-face connection in Lafayette.

Filmed as a cohesive series, these auto accident spots put Kenny on camera speaking directly to people in the hours and days after a crash, when they're hurt, stressed, and unsure what to do next. Each spot pairs a plain-spoken, relatable hook with the recognizable "GO KENNY" superhero brand and one simple next step. The creative earned attention on its own merits: all three ads held viewers at roughly three times the account's typical watch rate, with click-through and engagement well above average across Facebook and Instagram, proof that accident victims across Louisiana didn't just scroll past, they stopped, watched, and acted.